Ello is a social networking service created by Paul Budnitz and Todd Berger in March 2014. It was created as an ad-free alternative to existing social networks, such as Facebook and Twitter. It is currently in beta.
Ello is free to use, but is exploring a freemium model to finance future activities.
The Ello service claims several notable distinguishing intentions as a social network:
- never sell user data to advertisers or third parties
- never show advertisements
- not enforce a real-name policy
Wikipedia